NaughtySecret.dating looks good on the first view. However, a good-looking landing page is not enough. On the landing page we do not see much useful information. Only that the registration is for free and that all members are checked manually. To find out more details about the site and its operator, we did some research on the internet.
We found out that the operator of the online dating website, NaughtySecret.dating, is a well known company. The operator, Date4Friend AG, is based in Zug, Switzerland. This company runs a huge network with a few hundred dating sites. They all have a poor reputation. We found many negative reports from former customers about the operator. Many people claim that the company uses fake profiles that are managed by fake operators. They entice the user to spend money for the expensive membership.
A member´s pool filled with fake profiles
The operator of the online dating website does not mention fake profiles or fake operators in the terms and conditions. However, many former customers claim that they had the same experience of a moderated chat. Additionally, the operator is not trustworthy, because the company is well known for its cheeky rip-offs.
The scam always follows the same steps on every site of the network. Right after the registration, a new member will get a free basic-membership, which is completely useless. It does not allow users to send or to read messages. The user’s virtual post box fills up with many messages right after the registration. Those messages seem to come from the fake profiles of the fake operators.
With those messages they entice the user to get a paid membership. This will extend automatically if it is not cancelled in time. A trial membership will be offered that cannot be terminated in time. The trial membership is the actual trap.