Fake message scam
Immediately after signing up, users receive numerous chat messages and promising notifications. As these appear to be sent by other members, users are eager to react to them quickly. But to do so, they must sign up for a paid membership subscription first. The chat feature is only available to paying subscribers. However, we find out that all the enticing messages do not originate from actual members. They are sent by a computer-generated message system, of so-called “chatbots”. According to our experience, their sole purpose is to trick users into the paid services as fast as possible.
Excerpt from the Terms & Conditions (as of 04/09/2023)
To boost interactions between our members and in order to notify them of newly registered matches and any activity of that new user (i.e. registration, photo upload etc.), we may, from time to time, use an automatic pop-up notification system and other communication channels e.g. inbox or instant messages to send Activity Notifications to you. Activity Notifications will be marked in your inbox with a specific icon, and some auto generated Activity Notifications may require an upgraded Paid Membership in order to see the content of message and reply to it.
All paid subscriptions are subject to an automatic renewal billing policy. Therefore, they must be cancelled by the user to avoid recurring charges. But unfortunately, they are extremely difficult to cancel and end in a costly trap. The inexpensive trial-membership, which initially seems to be an excellent offer, is particularly cheeky. It is impossible to cancel, and automatically converts to one of the expensive long-term subscriptions. The operator of MakeItNaughty.com is Marbore Web Solutions LTD, from Sofia, in Bulgaria. They are responsible for several other scam dating websites, some of which have already received numerous negative online reviews.