The online dating portal HookupMatches.com advertises with a solid offer. In fact, the landing page is well-designed. The homepage shows some profile pictures of people, which we assume show actual members of the site. Also, on the landing page we see a counter that shows the number of people registered on this site.
According to that information, this portal has more than one million registered users. Well, that sounds great of course. Also, on the landing page, we see the screen for free registration. The registration takes only a few steps. In just a few minutes, you can be an active member of the website as well.
Misleading advertisement on the homepage
HookupMatches.com looks nice at first sight. The online dating platform shows some profile pictures on the landing page. Also, there we see a number that is consistently rising. This number shows the number of registered people. It displays more than one million registered members. Well, that looks great. Of course, the only problem is that the number and the profile pictures are fake. On the landing page, we see only misleading information, which irritates visitors.
The fake profiles show fictional people with whom a date in real-life is not possible. Furthermore, the registration is free but not the use of the chat system. Right after the process of registration is done, costs will occur for the use of the site. That is something the user does not know. So, misleading information is used to stimulate people to register. In the end, the user will be lured into a rip-off.
This portal uses fake profiles
The profiles of the website a fake, so far, so good. Well, the fake profiles are not just created to increase the number of members for advertising. They play an important role to rip-off people who join this site. In fact, we cannot call this portal a real scam. The reason is that the operator of the site shows this note already on the landing page.
Here the excerpt
I also agree to receive email newsletters, account updates, special offers and communications from computer generated virtual profiles, targeted to my interests, sent by HookupMatches.com or hmcupid.com.
In the terms and conditions, we found more details about moderation
In order to enhance your amusement experience, to stimulate you and others to use our Services more extensively, and to generally sprinkle some sparkle and excitement into the Services of HOOKUPMATCHES.COM, we may post fictitious profiles, generate or respond to communications by means of automated programs or scripts that simulate or attempt to simulate your intercommunication with another real human being
The members´ pool of the site is filled with fictional profiles that are controlled by fake chat operators. They persuade new users to pay for the chat. Costs will occur for a paid membership which is worthless.
We did some research on the internet. We found many negative reviews from former customers. All in all, most of the people had a bad experience. If the note on the landing page is unseen, people assume that the chance to find a real match exists. The reviews by former users claim that this is not true. Because of that, many people felt scammed.